World Class Employer Branding
Your recruitment activity tells the world who you are, communicating what people can expect when they start working for you. Yet you might be surprised how few companies know how their business is portrayed. Since some 80% of candidate communication is verbal, it's not just about sending acknowledgment letters and administration.
Developing a good business image and reputation will attract your future workforce and help you keep an eye on tomorrow's talent. Corporate or SME, the companies building long-term, sustainable business strategies now are the ones that'll still be here as attractive, potent employers in future.
If you're a recruitment service purchaser on behalf of a putative employer, you also need as much evidence as possible of how candidates will be treated.
Looking beyond short-term recruitment needs, Prosper Consulting can advise you on such a strategy.
What candidates expect:
- The recruiter to have an expert understanding of the company, the roles and the general industry sector in general
- To be dealing with a recruitment specialist who'll guide them from the interview stage right through to selection
- To receive excellent career advice
- To be kept informed throughout the recruitment process
- To be treated respectfully, fairly and professionally at all times
- Someone who's looking after their interests as well as the recruiting company
- Complete honesty
- No conflicting interests, like being recommended for an unsuitable job.
The above ideals fit our offerings and our beliefs. We know that any recruitment experience should be a positive PR exercise, revealing your business to be a significant 'employer brand'. Critical in its mission, this will affect the growth and profitability of your business.
In short, recruitment needs to be done well. And candidates need to be treated with the respect they deserve.
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